Further research

In order to achieve the best background research possible, i've been looking through both primary and secondry research. This includes reading magazines, articles, essays and reading books for information. So far this is going well and my knowledge on the representations of females that the media produce via female magazines is improving, especially from my secondry research of finding evidence of the pressure that these magazine's hold.

Whilst looking on YouTube, i came across this video which was again, from Dove's beauty campaign, i came across a video which focusses on the exact pressures and stereotyped looked that the media has represented for the female population.

Sub advertising

I've focussed my main ideas for my coursework on to making a sub-vert advert. This means that the advert I'm going to create is highlighting the oppoisitional readings that most beauty brands don't want their audiences's having. This will be significant for my idea to create a campaign as i want to raise awareness for the effects on the media's pressure on women and their appearance. By creating a sub-vert this will help to highlight the campaign's views.