Look Magazine front covers

Look magazine has become a massive hit in the UK since it's release in 2007 which made it the most successful launch in 17 years. A quote from wikipedia sums up the magazine quite well; "It’s the first weekly high street fashion magazine for women and has tapped into today’s consumer society, in particular young women’s appetite for shopping"


Looking through my 5 Look magazine's i currently have placed infront of me, it's clear to see the representation of women, even just on the front cover. The only celebrities placed on the front cover of this magazine are all beautiful, famous and creditable celebrities. This could already be percieved as a negative representation of females as the audience immediatley look at these glamourous women as soon as they pick up the magazine.

Fashion magazine ideas!

Following the change of direction, i thought a good place to start for planning my magazine including having to construct 5 pages to go in the magazine. I thought a good place to start would be to look at different colour schemes that I may be able to use for my magazine. My magazine will be released in winter and therefore i thought it would be appropriate to have darker, 'winter' colours. After doing some research from the magazines "Look", "More", "Glamour" and "Cosmopolitan", there was an obvious trend in feminine colours, and predominately, pink! I had a look on the internet for some colour scheme ideas...

- I loved this colour scheme but found it was too summery for a Winter edition of the magazine 

 - This colour scheme is suitable for a Winter edition of the magazine but the colours don't look feminine enough!

 -I like the purple and the blue in this colour scheme, except the black may be a bit too dull, I may change this for another colour.

 - I love this colour scheme, i think the colours are both feminine and suit the winter theme of the magazine. I will most probably be using this colour scheme for my magazine and front page.

Change of plan...

During the summer my idea for my coursework has had a slight change! Instead of creating an advert, I thought it would be more appropriate to create a magazine spread because of my research! After brainstorming, more ideas will be added in the next blog...